Review · ROVANIEMI TOURS
Rovaniemi: Ice-Fishing like a Finn
The best part of this Rovaniemi outing is its simplicity: you sit on a reindeer skin, watch a guide drill through the frozen lake, and wait for a perch to notice your line. Ice fishing feels like real Finnish winter life, not a staged show, and the surrounding Arctic setting gives the quiet wait plenty of atmosphere.
I like the warm clothing and fire because they make a cold-weather activity manageable, especially for children and visitors without serious winter gear. I also like that a successful catch may be cooked on the spot. The main drawback is luck: you may spend much of the 2.5 hours waiting for a fish, and the included food is a light snack rather than a full meal.
Key points
- Fish from a hole drilled in thick Arctic ice: Your guide handles the drilling and shows you how to use the equipment.
- Perch may become your freshest Finnish snack: If the fishing goes well, your catch can be prepared by the fire.
- Thermal gear is included: You receive a thermal overall, boots, wool socks, mittens, and a balaclava.
- Apukka Resort gives the activity a remote winter setting: The coach ride from Rovaniemi takes about 45 minutes.
- Warm drinks and fire make the waiting easier: Sausage, marshmallows, snacks, and berry juice may also be part of the refreshment stop.
- This suits families and first-time fishers: You need no prior fishing experience, but wheelchair users cannot join.
A quiet Finnish tradition on a frozen lake

Ice fishing is one of those activities that makes more sense once you understand the waiting. This is not a fast-moving snowmobile ride or a packed schedule of Arctic sights. You sit in the cold, listen to the winter air, and watch the line for the small movement that means a fish may be below.
That slower pace is the point. Finnish ice fishing is a practical tradition, but it also offers a calm way to spend a winter morning or afternoon. You get a short lesson, proper gear, a guide who handles the hard part of opening the ice, and time to try the technique yourself.
You do not need fishing experience. The guide explains the basic method, helps you get set up, and keeps the activity approachable for children and adults. The central question is simple: who will catch the first fish?
A perch is the most likely catch mentioned for this activity, though other freshwater fish may also be below the ice. There is no promise that you will catch anything, so I would book this for the setting, tradition, and shared time as much as for the fish itself.
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The 45-minute ride from Rovaniemi to Apukka

You can meet the transfer in central Rovaniemi at Korkalonkatu 32, or at the Napapiiri I bus stop beside the main E75 road near Santa Claus Village. From central Rovaniemi, pickup is scheduled 50 minutes before the activity begins. From Santa Claus Village, it is 35 minutes before the start.
The ride to Apukka Resort takes about 45 minutes by bus or coach. That transfer matters when you plan your day. Apukka is outside the central city area, so this is not a quick walk-up activity from a Rovaniemi hotel. The included transport saves you from arranging your own ride and makes the experience easier to fit into a day based in either Rovaniemi or Santa Claus Village.
Pay close attention to the pickup email from Apukka Resort. Your exact pickup time is confirmed after booking, and missing the bus means no refund. I would arrive early rather than trying to cut the timing close, particularly in winter when roads and walking conditions can slow you down.
The two pickup points are useful, but you should choose the one that matches your accommodation and daily plans. If you are visiting Santa Claus Village first, Napapiiri I is the natural choice. If you are staying or sightseeing in central Rovaniemi, Korkalonkatu 32 is more convenient.
Dressing for the Arctic without buying a wardrobe

At Apukka Resort, you receive winter clothing before heading out. The package includes a thermal overall, thermal boots, woolen socks, mittens, and a balaclava. That is a major part of the value for anyone visiting Lapland without a full set of expedition clothing.
You should still bring warm clothing. Wear comfortable base layers beneath the provided suit, and use clothing that lets you move your arms and sit without feeling restricted. The activity is not strenuous in the usual sense, but you will be outdoors and mostly stationary, which can feel colder than walking.
The boots and thermal overall are particularly helpful because you may spend a long time standing or sitting on the frozen surface. The reindeer skin provides a more comfortable seat and adds a traditional local touch, but it does not remove the need for warm socks and layers.
The balaclava and mittens are practical rather than decorative. Your hands need enough warmth to handle the fishing gear, and your face is exposed while you wait. I would treat the supplied clothing as a strong safety net, not an excuse to arrive in light city clothes.
Drilling the hole and learning the basics

The guide drills through the thick ice, creating the opening you need for fishing. This is one of the most memorable moments because it turns the frozen lake from scenery into the center of the activity.
Once the hole is ready, you receive instruction and equipment. The lesson is designed for beginners, so you can take part even if your only previous fishing experience involved a fairground game. The guide shows you how to fish through the opening and helps you get started.
The technique is not presented as a race. You settle near the hole, keep watch, and wait for movement beneath the ice. Some people will enjoy the quiet concentration. Others may find the pace too slow, especially if they expect constant action.
That difference is worth considering before you book. I like activities that give you room to notice the place, and this one does. If you need a steady stream of thrills, you may prefer a snowmobile excursion or a husky ride.
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Fire, berry juice, and a light Arctic snack
The fire is not just a pleasant extra. It gives the group a warm point to return to while waiting for a bite. You can have a hot drink and a light snack, and the fire helps break up the cold stretches spent beside the fishing holes.
Food served during the experience can include sausage, marshmallows, and berry juice. The berry drink is a nice Finnish touch and gives the stop more character than a standard cup of instant coffee. You may also have the chance to warm up while chatting with the guide and other members of your group.
Keep your expectations sensible. This is not a lunch outing, and the food portion may feel small if you arrive hungry. One account also found that hot chocolate was not available to everyone, so I would not count on one particular drink or treat. Think of the refreshments as a welcome boost during the activity, not the reason to book it.
The relaxed fire stop also helps families. Children can switch between watching the fishing, warming up, and enjoying the snacks instead of being expected to sit motionless for the full session.
When the catch becomes the meal

If you catch a fish, the guide may prepare it as a snack on the spot. That simple step gives the activity a real connection to Finnish outdoor culture. You are not only pretending to fish in a scenic location. You may actually bring food from the frozen lake to the fire.
Reports from this outing include one person catching three small fish and eating one after the guides cooked it. That gives you a fair idea of the scale: this is more likely to produce a modest tasting than a large family dinner.
There is also no guarantee that the fish will bite. The appeal is partly the possibility. You might be the person who catches the first fish, or you might spend the session learning the method and enjoying the setting.
I appreciate that the guide decides how to handle the catch. That keeps the process practical and avoids leaving beginners to work out preparation on their own. Ask the guide about the catch on the day, since the exact result depends on conditions and luck.
Guides who keep the pace friendly
The guide leads the instruction, drills the ice, provides equipment, and helps manage the fire and refreshments. The activity is in English, which makes the basic lesson accessible to English-speaking visitors.
Atle and Filipino guides have been specifically associated with this experience. The guide team has been described as friendly, talkative, and willing to explain the process without rushing. That matters here because a patient guide can make a quiet activity feel engaging, especially when the fish are not cooperating.
I would use the guide interaction as part of the value. You get more than equipment placed beside a hole. You can ask how the fishing works, learn what you are looking for, and get help with the practical details.
The experience has a small rating base, so I would not treat its 4.7 rating as a guarantee of a perfect outing. The strongest pattern is clear, though: people especially appreciate the kind guides, the relaxed pace, the warm drinks, and the chance to eat a freshly caught fish.
What the 2.5 hours actually feels like

The total activity lasts 2.5 hours at Apukka Resort, not counting the transfer from Rovaniemi or Santa Claus Village. The time includes getting dressed, receiving instructions, moving to the ice, drilling the holes, fishing, warming by the fire, and having the snack.
That makes this a fairly compact winter activity. You are not committing an entire day, but you should still leave room around it because the pickup and return transport extend the overall time.
The session works best when you allow the pace to unfold. You may fish for a while, warm up, return to the hole, and listen to the guide. The cold can make the time feel longer than it looks on paper, so the included clothing and fire are important rather than minor details.
After the activity, the Apukka shuttle bus departs 50 minutes after the session ends. The bus stop is in front of the Apukka Resort reception building by the main yard. Note that gap when planning your return, since you may have some waiting time after the fishing finishes.
Drop-off is available at Korkalonkatu 32 or Napapiiri I, matching the two pickup areas. That makes it easy to return toward central Rovaniemi or Santa Claus Village.
Is $108 a fair price?

At $108 per person, this is not the cheapest way to spend a few hours in Lapland. The value depends on how much you would otherwise spend on winter clothing, transport, and a guided outdoor activity.
The price includes the transfer from Rovaniemi city center or Santa Claus Village to Apukka and back, instruction, fishing equipment, an English-speaking guide, winter clothing, a hot drink, and a light snack. You are paying for a complete package rather than only access to a frozen lake.
I see the strongest value for first-time Arctic visitors. If you do not own thermal boots, a balaclava, proper mittens, or a cold-weather overall, buying or renting those items separately can make a simple activity more expensive and less convenient.
The value is weaker if you already have full winter gear and want a guaranteed catch or a substantial meal. You could also find the quiet waiting too gentle for the price. But if you want a guided introduction to a genuine Finnish winter custom, the transport and clothing make the cost easier to justify.
Who should book this experience
I would recommend it most for families, couples, and solo visitors who enjoy calm outdoor activities. Children can take part in the basic fishing, watch the ice being drilled, and warm up with snacks by the fire.
It is also a good choice if you want something different from the usual Rovaniemi program. Santa Claus Village, reindeer activities, and northern lights outings all have their place, but ice fishing gives you a closer look at an everyday northern tradition.
You should think twice if you dislike cold, sitting still, or uncertain results. This is not a catch-guaranteed fishing trip. It is a patient activity where the fish are in charge.
Wheelchair users cannot join, and alcohol and drugs are not allowed. Bring warm clothing even though the main thermal outfit is supplied. The ice must be thick enough for safe access, so the activity may not operate until there has been a long enough period of below-freezing weather.
Should you book the ice fishing trip?
Book this if you want a gentle, genuine Finnish winter activity with transport, clothing, a fire, and friendly guidance included. The chance to eat a freshly cooked catch makes the experience special, but you should see it as a bonus rather than a promise.
I would choose this over a more expensive high-speed activity if you value quiet time, family participation, and a strong sense of place. I would skip it if you need constant action, a full meal, or certainty that you will catch fish.
The practical decision is simple: dress warmly, arrive early for pickup, bring patience, and keep your expectations focused on the experience rather than the size of your catch. If the fish cooperate, you may leave with a small Arctic meal and a fine story. If they do not, you still spend a few peaceful hours learning how Finns fish through winter ice.
FAQ
Where does the ice-fishing activity take place?
The guided fishing session takes place at Apukka Resort near Rovaniemi.
How long does the activity last?
The activity at Apukka Resort lasts 2.5 hours. The transfer from Rovaniemi or Santa Claus Village takes about 45 minutes each way.
Where can I be picked up?
You can be picked up at Korkalonkatu 32 in Rovaniemi city center or at the Napapiiri I bus stop near Santa Claus Village.
What winter clothing is included?
The package includes a thermal overall, thermal boots, woolen socks, mittens, and a balaclava. You should still bring warm clothing.
Is fishing equipment provided?
Yes. Ice-fishing instruction and equipment are included, along with guiding.
Will the guide cook the fish I catch?
If you catch a fish, the guide may prepare it as a snack on the spot. A catch is not guaranteed.
Is the activity suitable for wheelchair users?
No. The activity is not suitable for wheelchair users.
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