Review · ROVANIEMI TOURS
Apukka Reindeer Journey
The best part of the Apukka Reindeer Journey is its quiet pace. Instead of roaring through the snow on a motorized safari, you sit behind a reindeer and move through the forest in the old Lappish way. The ride is less about thrills than silence, trees, snow, and the soft rhythm of the sleigh.
I like the chance to feed and pet the reindeer before or after the ride, and I like that the experience includes winter clothing, lap blankets, and a warm drink break. The main drawback is strict timing: the pickup leaves exactly on schedule, and a 10-minute delay has caused people to miss the activity without a refund.
Key points to know before booking

- A quiet sleigh ride through snowy forest: This is a gentle, traditional outing rather than a fast-paced adventure.
- Time with the reindeer: You can feed, pet, and photograph the animals around the reindeer area.
- Hot berry juice in a kota: The break includes warm drinks and biscuits in a traditional Finnish shelter.
- Easy transport from central Rovaniemi: Pickup is available from Korkalonkatu 32 and Santa Claus Village.
- About two hours door to door at Apukka: The activity ends back at the meeting point.
- A large operation with mixed feedback: The rating is 3.8 out of 5 from 28 reviews, so expectations matter.
A gentle ride into Finnish Lapland

The Apukka Reindeer Journey gives you a small taste of life in northern Finland without asking you to spend a full day in the wilderness. You travel to Apukka Resort, outside central Rovaniemi, then walk a short distance toward the reindeer area before setting off through the snow.
The appeal is the setting and the pace. Reindeer move more slowly than huskies or snowmobiles, so you have time to look around. In the best conditions, the forest feels almost still. The ride follows snowy woodland and may pass along the river, with the sleigh gliding through a world of white trees and soft snow.
I would choose this outing if you want a calm family activity or a first introduction to Lapland. Children especially have a clear focus: animals, a sleigh, warm juice, and the chance to take photos. If you want speed, long distance, or a strong sense of adventure, you may find the ride too mild.
The advertised duration is about two hours. That includes transportation details, time around the reindeer, the sleigh ride, and the warm-up stop. It is a compact choice for a busy Rovaniemi schedule.
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From Rovaniemi to Apukka Resort

You can arrange pickup from central Rovaniemi at Korkalonkatu 32, 50 minutes before the safari start time. From Santa Claus Village, the pickup is at the Napapiiri I bus stop by the main road, 35 minutes before the stated start time.
This timing matters. The bus leaves exactly at the given time, and the operator does not promise a phone call if you are late. If you miss the pickup, the excursion is not refunded. One person arrived 10 minutes late and could not join, even though having the Apukka address might have allowed a self-drive arrival.
My practical advice is simple: arrive early, not just on time. For a city-center pickup, be at the stop at least 10 minutes before the listed collection time. If you are staying elsewhere or driving, confirm the Apukka Resort Adventures address, Tutkijantie 28, 96900 Rovaniemi, Finland, before leaving.
The return journey ends at the meeting point. The included transportation is valuable in winter, when roads, darkness, and unfamiliar routes can make a self-drive trip less pleasant. It also means you can enjoy a drink during the visit without worrying about driving afterward.
Meeting the reindeer before the sleigh ride

At Apukka, the animal encounter begins before the ride. You have time to see the reindeer up close, feed them, pet them, and take photographs. This is an important part of the experience because the sleigh ride itself is fairly passive. Once you are seated, you mostly watch the forest go by.
The reindeer are central to northern Finnish culture and transport. Your guide explains local herding customs and shares facts about the animals. That short talk gives the ride more meaning than a simple photo stop. You begin to understand why reindeer are such a familiar part of life in Lapland.
The setting is designed for a group experience, with up to 40 people allowed on the activity. That maximum is not tiny. You may have to share the animal area and wait your turn for the best photographs, especially during a busy Christmas or winter period.
Still, the hands-on time is a real strength. You are not simply looking at reindeer from behind a fence. You get a closer introduction, with the guide helping you understand how to approach and interact with them.
If photography matters to you, bring a phone or camera that works in cold weather. Keep it accessible rather than buried under several layers. You will want pictures both in the reindeer area and during the sleigh stop.
The sleigh ride through snowy forest

The central activity is the ride itself. You sit in a reindeer-drawn sleigh and travel through the forest at a steady, unhurried pace. Lap blankets and winter outerwear are provided, which is useful because sitting still in subzero conditions can feel colder than walking.
The ride offers a kind of quiet that is difficult to find in a modern resort area. There is no engine noise from your own vehicle. You hear the movement of the sleigh, the reindeer, and perhaps the winter air around you. Several positive accounts describe the forest as silent and the route as magical, especially beside the river.
That peaceful quality is the reason to book this rather than a faster snowmobile activity. You can look at the trees, take photographs, and enjoy the sense of old-fashioned transport. The ride is also easier for people who do not want to operate a vehicle or handle a physically demanding activity.
The tradeoff is that this is not a long expedition. It is part of a roughly two-hour program, not an all-day trip into remote country. The length may suit families with young children, but anyone hoping for a substantial journey should keep the scale in mind.
Animal welfare is also a reasonable concern to consider. One very serious account describes distress among the reindeer, tangled ropes, overturned sleighs, injuries to equipment, and people being thrown out during a January 2023 departure. That account raises questions about handling and safety. The information provided does not establish what caused the incident or whether it reflects normal operations, but it is too serious to ignore.
At the same time, other accounts describe calm interaction with the reindeer and an enjoyable ride. If animal treatment is a deciding issue for you, ask Apukka Adventures directly about current handling procedures, group control, and what happens if a reindeer becomes unsettled. A responsible operator should answer those questions clearly.
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Warming up in the kota

The hot drink break is a small feature, but it matters. After sitting outdoors in winter, you return to a kota, a traditional Finnish shelter, for hot berry juice and biscuits.
This pause gives the experience a useful shape. You begin with the animals, spend time in the cold forest, then warm up while listening to the guide. It is also a natural moment for children to rest and for everyone to compare photographs.
The drink is not a full meal. If you need more than a small snack, eat beforehand. The stop is best viewed as a warm Finnish custom and a chance to recover from the cold, not as lunch.
The guide’s explanation of reindeer life and herding traditions adds value here. The strongest part of this activity is not a long lecture. It is the way a short story can connect the animal in front of you with the region’s culture and working traditions.
Clothing, comfort, and winter preparation

Apukka provides winter outerwear and lap blankets, which helps reduce the amount of specialist gear you need to pack. Even so, you should dress for standing and sitting outside. Warm socks, gloves, and a hat remain sensible choices.
The blankets are particularly useful during the sleigh ride because you are not generating much body heat. Put on the supplied clothing before you feel cold. Once your hands and feet become chilled, the ride becomes less enjoyable.
Wear footwear that is comfortable for snow. You walk a short distance to the reindeer area, and you may stand outside for photographs. The exact walking distance and conditions can vary, so practical winter shoes are more important than stylish ones.
The activity is listed as suitable for most people. That does not mean every part will suit every person. If you have difficulty sitting outdoors, managing winter clothing, or walking over snow, ask the operator for current details before booking. The provided information does not give a specific accessibility assessment.
Is $215.54 a fair price?

At about $215.54 per person, this is a costly two-hour outing. The price needs to cover more than the sleigh ride itself. You are also paying for transport from Rovaniemi or Santa Claus Village, winter clothing, blankets, the reindeer introduction, guide service, hot drinks, and access to an organized animal experience.
I think the value is strongest if you need transportation and want several small elements in one tidy package. A family can meet the reindeer, ride through the forest, hear about local customs, and warm up without arranging separate transport or equipment.
The value is weaker if you are judging the purchase only by ride length. Two hours passes quickly, and the sleigh portion is not described as an extended trek. The price also reflects Rovaniemi’s busy winter tourism market, where organized activities and transfers can be expensive.
The group limit of 40 is worth noting. A large group can make the price feel less personal, particularly if you are looking for a quiet, small-scale farm visit. One account specifically found Apukka Resort too commercial and preferred a smaller setup. If you want close contact with a local family operation, compare this with a smaller reindeer farm before booking.
For a first-time visit to Finnish Lapland, I see this as a convenient cultural activity rather than a bargain. You are paying for simplicity and a complete short program.
Who will enjoy this experience most?

I would recommend the journey to:
- Families who want an animal-based winter activity
- First-time visitors seeking a gentle introduction to Lapland
- People who prefer a sleigh ride to driving a snowmobile
- Anyone who enjoys quiet forests, photography, and local stories
- Visitors staying in central Rovaniemi or Santa Claus Village who need transport
You may want another activity if you want speed, solitude, or a small private group. A maximum of 40 people can make the experience feel organized rather than intimate. You should also think carefully about the animal welfare concern noted above and contact the operator if you need more reassurance.
The rating of 3.8 out of 5 from 28 reviews reflects that mixed picture. Many people value the forest ride, the friendly reindeer, the guide’s stories, and the hot berry juice. The missed pickup and the serious safety complaint show why careful timing and clear expectations matter.
Booking, cancellation, and weather details
Confirmation is provided when you book, and the ticket is mobile. The activity is offered in English, with pickup available from the stated locations.
You can cancel for a full refund up to 24 hours before the start time. Cancellations or changes made less than 24 hours before departure are not refunded or accepted. The cutoff uses local time.
Weather affects the activity. If poor weather causes cancellation, you are offered another date or a full refund. The tour also requires a minimum number of participants, so if that minimum is not met, you are offered another date or experience, or a full refund.
Those rules are fair enough, but the late-arrival policy is strict. Treat your pickup time as a hard departure time, not an approximate suggestion.
Should you book the Apukka Reindeer Journey?
Book it if you want a short, organized, and gentle meeting with reindeer, paired with a quiet sleigh ride and a warm drink in a kota. I especially like it for families and for people who want a traditional-feeling activity without operating equipment.
Think twice if you dislike resort-scale tourism, want a private experience, or expect a long ride for the price. The serious animal-handling complaint also deserves attention. Ask Apukka Adventures about current safety and welfare practices if that issue would affect your decision.
For the right visitor, the appeal is clear: snowy forest, a slow sleigh, soft-footed reindeer, and a warm cup of berry juice afterward. Just arrive early, dress warmly, and book it for atmosphere rather than adrenaline.
FAQ
Where does the Apukka Reindeer Journey start and finish?
The activity starts at Apukka Resort Adventures, Tutkijantie 28, 96900 Rovaniemi, Finland. It ends back at the same meeting point.
Is pickup available from central Rovaniemi?
Yes. Pickup is available from Korkalonkatu 32 in central Rovaniemi, 50 minutes before the safari starting time.
Can I be picked up from Santa Claus Village?
Yes. Pickup is available at the Napapiiri I bus stop by the main road, 35 minutes before the safari starting time.
How long does the experience last?
The activity lasts approximately two hours, including the reindeer experience, sleigh ride, warm drink break, and related arrangements at Apukka.
What is included to help with the cold?
Winter outerwear and lap blankets are provided. The activity also includes a break with hot drinks and biscuits in a kota.
Can I pet and photograph the reindeer?
Yes. You have time to pet, feed, and photograph the reindeer before or after the sleigh ride.
What happens if I need to cancel?
You can cancel up to 24 hours before the start time for a full refund. Cancellations or changes made less than 24 hours before the start time are not accepted or refunded.
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